This week, Miamiís tousled and timelessly chic Mid-Beach welcomed a new arrival to the neighborhood, Soho Beach House.  A focus on relaxation, luxury and stunning views of the Atlantic Ocean and the world famous Miami skyline apart, Soho Beach House could not be more different to its nearest neighbor, the hospitality behemoth and recently revamped Miami icon The Fontainebleau.  The Sovereign Hotel building, a historic art deco landmark from Miamiís golden age, has also been restored, renovated and redeveloped, and now hosts Soho Beach House - a  fifty room boutique hotel and private members club.

In comparison to the 1504 rooms available next-door, Soho Beach Houseís fifty rooms and suites make it, as Soho House founder Nick Jones admits, ďminuteĒ by Miami Beach standards.  After his lauded success in New Yorkís super-trendy Meatpacking District and West Hollywood, this is the third of his Soho House ventures to open in North America, and the comparatively limited capacity per square feet represents a continuation of the brandís philosophy of small but exclusive.  In fact the plans for the club and hotel were redrawn and they now occupy space that had been earmarked for condominiums.  The original Sovereign Hotel had approximately one hundred rooms, whereas Jones and his architects have used twice the square foot of space occupied by the Sovereign to develop half as many rooms - the largest being well over one thousand square feet.

Soho Beach House adds a beautifully rendered sixteen-floor tower to the pre-existing Sovereign Hotel structure, offering spectacular ocean views to hotel guests and club members.  The sun loungers that surround the fan-cooled eighth floor bar offer perhaps the pick of the views.  The bar is complemented by a plunge pool, towel station, and showers, and is available for private hire.  Intimate, unpretentious, but luxurious relaxation - a founding principle of the brand - is to be found throughout Soho Beach House; from the hundred foot long pool and lounge area, and the adjacent Tiki Bar, to the Beach Club, which offers guests and members lounge beds, beach huts and a cold drinks and waiter service.

Also on the ground floor of the complex, in the Courtyard, is Cecconiís, the latest outpost of Nick Jonesí chain of modern Italian restaurants.  Offering a selection of classic Italian fare, the restaurantís signature style hails from Venice - from which comes regional specialty cicchetti, an equivalent to tapas - and is presented amongst a garden of Silver Buttonwood trees in an unimposing yet elegant setting featuring antique tiled floors.

Moving up to the second floor, one finds the Club Bar, an integral piece of the Soho House concept.  This is where members mix and relax in intimate comfort, where deals are done and successes celebrated.  Showcasing Soho Beach Houseís Cuban and Latin American influenced style, featuring antique tiles and vintage wood furnishings, the bar offers sumptuous Atlantic Ocean views.  Guests are invited to take their relaxation to the next level at the in house Cowshed Spa, another Soho House standard, where, amongst others, five ocean-facing mani-pedi chairs await, along with a steam room and a Cowshed first, the Blow Dry Bar.  A gym, also facing the ocean and a full roster of fitness classes complete the service.

Whilst there are six different sizes of bedrooms and suites on offer at Soho Beach House, starting with the 1,515 square-feet Beachside-one-room that include two terraces and breathtaking views of both Miami and the Atlantic, all feature antique furniture and king-size beds in keeping with the hotelís retro Latin styling.  Many rooms come complete with free standing baths with the ubiquitous sea-view, and rainforest showers and complimentary Cowshed products are provided in all rooms, as well as unlimited Wi-Fi access.

Aside from the unobtrusive atmosphere of casual luxury, the multi-purpose digital Screening Snug on the Second Floor and the Eighth Floor Club Library, where guests and members can work and read in comfort and privacy, perhaps most strongly identify the complex as a Soho House club.  This is a place designed for people in the image of its owner; super-successful creative professionals, for whom leisure and work are often one and the same thing, and who, therefore, require somewhere in which to work and play in privacy, and an equal sense of easy comfort.

     - Ben Stewart

Soho Beach House

Address:  4385 Collins Avenue
Miami Beach, 33140
Tel:  786 507 7900
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